Tuesday, 14 April 2015

ICM

... have delivered a poll so rogue, it makes Boris Johnson look like a vicar:


CON 39%(+3)
LAB 33%(-2)
LDEM 8%(nc)
UKIP 7%(-2)
GRN 7%(+3)

What is interesting about this poll is not that it is so askew - that happens when there are several polls emerging every day, as is happening in Britain just now, but that the Daily Mail saw fit to run a story on it- even though the poll was commissioned by the Guardian (ComRes seem to be the Mail's pollster of choice at the moment).

I can't think of any reason why the Mail would suddenly take such an interest in polling conducted for another paper.  No reason at all.

It is also interesting to note that yesterday, when Labour launched their manifesto, the Mail's political coverage was buried deep down screen on their website.  Where as today, the launch of the Conservative manifesto receives prominent positioning.

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