Some of the UK's best-selling chocolate bars, such as Mars and Twix, will
no longer be suitable for vegetarians.
Also affecting brands such as Snickers and Maltesers, owner Masterfoods
said it had started to use animal product rennet to make its chocolate products.
But the applause is very muted, to say the least. Why does mars feel it necessary to meddle with something that is working quite well thank you? As a vegetarian, chocolate is my trump card. When I go to a restaurant and can't find anything appealing on the savoury part of the menu, I can raid the sweets menu with a clear conscience.
It is a very strange decision, really. I suppose it must boil down to economoics. In the strange world we live in, it must be cheaper somehow cheaper to raise a cow, impregnate it, feed it through its pregnancy and then slaughter its calf to get the enzymes in its stomach, than to grow some goop in a petri-dish. But how can it make economic sense to alienate a significant part of your market, by making your products taboo to them?
Masterfood made a funny statement - as in funny strange, not funny ha ha - claiming that "a less strict vegetarian should enjoy our chocolate". I'm not a militant vegetarian, but what is a "less strict vegetarian"? A non-vegetarian?
Dairy products have always occupied a gray area, as we all know what the milk was intended for, and what has happened to the intended recipient. But I think even the least strict vegetarian will find the use of calf rennet in chocolate too much.